Yell to offer PPC advertising
Yell.com is to offer pay-per-click (PPC) as part of its advertising portfolio.
The new product is targeted at national brands, but promises to complement and support all online advertising campaigns, regardless of their budget, size and length.
Yell.com's PPC adverts will be embedded into the main body of the search results page, providing users with relevant options.
They advertising will only appear when a user searches for a keyword or business across a non-specific location. Searches for companies in specific local areas (e.g. "toyshops in Taunton") will continue to return relevant local results.
Ian Bowen-Morris, head of marketing at Yell.com, said: "The new product range makes it easy for national advertisers to reach Yell.com users, and now also offers the same flexibility to smaller businesses."
He added: "In today's marketplace businesses need demonstrable return on investment for their communications campaigns."
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