Search Feed Management

If you have a large site with multiple products and services, or product information that changes regularly and a database driven web site, then a XML feed to the popular search engines and shopping sites could be part of the right solution for your search engine optimisation strategy.

Many of the leading search engines and shopping and price comparison sites are adopting new technologies that mean they no longer have to index sites in the traditional way, using a crawler. The traditional indexation can be limited due to the restrictions on the types of information the crawler can read. Often complex URLs with variables that drive the products displayed don´t get indexed, and the search engines don´t kindly pop back and re-index your website every time you add new content.

The Trusted News Feed is a paid-for solution that allows your content to be compiled in a structured file format that is submitted to a search engine from the index of your site. There is still no guarantee that your website will achieve a page one position on a search engine, but the chances of doing so are improved. The file content will still need to be optimised to fit the algorithm which judges the relevance of your website to the searches made by your potential audience.

Search or Trusted News Feeds use technologies such as XML to create a structured file format that ensures all relevant information can feed directly into the index of choice, be that Froogle, Google, Yahoo!, NexTag or Shopzilla, for example. The Unite Search Marketing Search Feed Management solution addresses both the management of the file creation, submissions, and the optimisation of the content in order to maximise the potential for your content to be efficiently ranked by the search engines.

As with all our solutions, results are tracked, measured, and reported in real-time. Your Account Manager will coordinate all aspects of your Search Feed programme from technology, to keyword analysis and optimisation, to setting up your Trusted News Feed account with the target search engines and shopping comparison sites. Search Feed Management is often a component part of a wider Search Engine Marketing (SEM) campaign and would be integrated with wider site optimisation and pay per click activity

Unite Search Marketing — Feeding Search