Tracking and Monitoring Search Engine Marketing Success

Search Engine Marketing is no different to any other form of marketing - it should be measurable and accountable, it should drive positive ROI and justify its allocation of the marketing budget, based on results.

The Unite (TM pending) technology platform has comprehensive search engine position tracking, rank monitoring and reporting built in. Software unique to Unite Search feeds all the tracking and monitoring functions into the reporting modules along with financial metrics, which include campaign costs and revenues delivered, to form a comprehensive reporting dashboard. Multiple report formats can be tailored to your business requirements.

We know that real-time access to the current performance indicators is at the heart of any well managed marketing campaign and are the measure of the value of Search Engine Marketing (SEM). Every client campaign is managed within the Unite platform and will therefore benefit from fully comprehensive measurement, tracking and reporting.

If you are new to SEM, you need to know what your marketing investment is delivering to your business objectives. If you have been involved with SEM for some time, but have been frustrated by the lack of accountability delivered by your current agency, then maybe a move to Unite could be the answer. Despite many requests, the Unite technology platform will remain unique to Unite Search Marketing.

Unite Search Marketing — measured success