Resources

Understanding Social Media: As marketers we need to first consider the challenges of Social Media and Social Marketing within a Brand context...; Understanding Social Media

The history of Google: Google dominates the UK search engine market by a substantial margin, and is just keeping Yahoo! in second place in the US market. Due to its dominance, it is the major target for the Search Engine Optimisation (SEO) and Search Engine Marketing community.; The history of Google

The history of Yahoo: Yahoo!, much like Google was born out of student projects, this time those of David Filo and Jerry Yang, Electrical Engineering students at that popular Search Engine birth place, Stanford University. Yahoo! Is firmly in second place to Google in the UK search engine market, but actively challenges Google for first place in the US market. However, Yahoo! is a significant target for Search Engine Optimisation (SEO) and Search Engine Marketing activity in the UK.; The history of Yahoo

The history of MSN - Windows Live Search: Microsoft was late to enter the search market place and has failed until now to get the attention of the Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) community. That is changing and no doubt the Windows Live Service will become a major force in search marketing.; The history of MSN

19 January 2009
Digital marketing ´to increase in 2009´: The use of digital marketing is expected to increase during 2009, according to one industry expert.; Read More

16 January 2009
´Any and all´ approach for firms wanting to boost traffic: Firms wanting to boost raw traffic to their website should use an "any and all" approach to the use of keywords, it has been claimed.; Read More

Understanding Social Media As marketers we need to first consider the challenges of Social Media and Social Marketing within a Brand context...

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