People

It has always been our guiding principal to attract, train and maintain an industry leading team. We are passionate about deploying the very best skills and expertise to achieve a balance of human decision making and technology automation for repetitive tasks. This ensures that we achieve performance levels and efficiencies that set us apart from the mass and from the generalist media agencies.

After all, Search is what we do, not just something we do.

We´ve structured our team to ensure that we maintain both a strong focus on developing trends, managing change and exploiting new opportunities as they arrive as well as achieving operational excellence of delivery. This approach allows us to balance both the big picture and the detail consistently, to ensure we deliver leading ROI and solutions to your wider business goals.

Matthew Mills
Director - Unite Search Marketing

Matthew Mills began his career in travel industry marketing but quickly moved on to embrace technology within the marketing services industry with the pre-press revolution that saw the introduction of digital artwork and pre-press production. Matthew's next move took him back client side as Marketing Manager with Western Provident Association (WPA) ultimately becoming Private Client Director responsible for PMI, Dental and Cash Plan Portfolios. While at WPA, he went on take responsibility for the creation of the UK's first online health insurance operation, as well as managing the company´s credit card, critical illness and travel insurance products.

Searching for more innovation and creativity, Matthew returned to agency life with Proctor & Stevenson. Matthew worked on major online channel development projects for FIRSTPLUS, part of Barclays, as well as the UK´s largest Private Equity financed FS start-up, Picture Financial. Whilst at Proctor & Stevenson Matthew was responsible for the development of Intimis - a new generation one-to-one digital marketing platform working with clients like SAP and HP.

Matthew then went on to join TEQUILA\ London after the merger with TBWA\ GGT as Managing Partner. He soon took on Accounts such as Nissan in Europe as well as working at a global level on Interactive Marketing in CRM improvement projects. Whilst at TEQUILA\ Matthew also worked with GE to launch GE Money.

Matthew has extensive automotive and financial services experience having worked on accounts such as Peugeot, BMW and mini Financial Services, Nationwide, Bristol & West, Alliance & Leicester, Clerical Medical and BUPA, to name but a few.

Andrew Burgess
Managing Director - Equi Media Ltd

Prior to founding Equi=Media in 2000, Unite Search Marketing´s parent, Andrew was board director responsible for media at Tri-Direct. In his 8 years at Tri-Direct, Andrew broadened the core competencies of the agency from package inserts and data to provide specialist services in press, radio, outdoor, media inserts, directories, doordrops, drtv, ambient and online media.

It was his experience of working with Clients to establish online as a media and sales channel in the late 90s that led him to conclude that there was an opportunity for an agency focusing on insight through data analysis to generate excellent ROI on digital and direct response campaigns.

In his time at Tri-Direct, Andrew established the Insert Focus Group and was a founder member of the DMA Inserts Council. He was also a director of the Association of Household Distributors and DMA Door-to-Door Council.

Andrews's previous experience includes account directing and planning direct response media campaigns on behalf of Alliance & Leicester, RAC, Prudential, Standard Life, Norwich Union and mail order companies such as Bose and Charles Tyrwhitt.

Cathryn Richards
Search Operations Manager

After growing up in Australia, Cath attended the University of Wales, Swansea and achieved 2:1 in Management Science. Cath started her career at St James´s Place in Cirencester, as IT Administrator and Partner Liaison Officer.

With a keen interest in Marketing and media, Cath later joined Equimedia in a Graduate position as Search Executive. She was soon promoted to Senior Search Executive role and joined the Joint Management Team early in 2006. Promoted to the role of Operations Manager for Unite Search in 2006, Cath manages and is accountable for a growing number of key client search accounts.

Cath is responsible for the implementation and management of all aspects of the Search campaign and oversees the management of the search team, making a significant contribution to the continued success of Unite Search. Cath´s role involves building strategic relationships with all the main search providers, with the key focus on direct response and improving our clients return on investment using a balanced approach to search marketing.

Rosie Brooker
Search Development Manager

An honors graduate in Botany from Aberystwyth University, Rosie has had a diverse career spanning research and quality control in the grain industry and sales and marketing in the beauty sector. Rosie moved into direct media at Equi=Media as a Search Marketing Executive in early 2006, managing search accounts for key clients such as Firstplus, Barclays and Equifax. She is a committed and enthusiastic member of the Equi=media team, recently promoted to Development Manager for Unite Search.

Rosie is responsible for overseeing both local and national search campaigns, ensuring all accounts are meeting KPIs, delivering excellent client service and maximising ROI. Rosie works closely with all the search engines and adserving platforms to prepare and evolve client accounts for an ever changing market.