Pay Per Click - Paid Search advertising from Unite Search Marketing

Unite Search Marketing has been in the pay per click (PPC) market for six years. In fact, we were one of the first agencies in the UK to offer paid and natural (PPC) search advertising as part of our clients´ media mix. We´ve helped some of the leading players in PPC and PPC develop and implement their strategies to generate maximum ROI. One of our first clients entered the market with less than 3% of their sales coming from the web. They now generate over 65% of all sales from their web activities, despite the growth in their bricks and mortar sales.

Through the combination of our Unite (TM pending) bid management, tracking and analysis technology and our campaign strategy and optimisation team, we are able to successfully deliver single language or multilingual campaigns that don´t just deliver traffic, but deliver sales at the lowest possible cost.

The Unite technology is a product of our founding principal of balance in all that we do. Not only does this allow us to manage your paid search activity to take advantage of your organic or natural search position, it ensures that we maximise the efficiency of the competitive bid landscape and optimise your campaign to ensure it meets your business requirements. Whether that means optimisation to drive call centre traffic, or match product availability, or your process capacity, the Unite pay per click team can ensure a balanced approach to paid search.

Through our determination to deliver maximum ROI we have developed financial modelling and tracking techniques that allow us to plan campaigns that are not just focused on paying the lowest bids, but paying the least amount to achieve the key metrics of your campaign, whether it is the cost per application (CPA) or cost advance ratio (CAR), etc. Achieving the top position in paid for or natural listings is not necessarily our aim, ensuring you are in the right place at the right cost at the right time, is!

Unite Search Marketing works with all the leading players in PPC using Google, Yahoo, MSN and Miva to name but a few. We don´t charge a percentage of your spend, we charge a monthly fee. We feel that this ensures that our strategy is always based on what is best for you - not linked to our revenue! We have proved our value time and time again, delivering campaigns that cost less and deliver results that more than compensate you for the extra cost of out-sourcing paid search management.

Unite Search Marketing — A complete solution for search