Online Public Relations

Online Public Relations (PR) can deliver to tangible business objectives. As part of your overall search engine optimisation strategy and as an extension to your offline PR campaigns, it will promote your brand or products and services, and drive sales and revenue.

When it comes to online PR, increasing numbers of your audience will be using search engines and online news services to source informative news articles about your products. Press release optimisation enables relevant and newsworthy information about your company, or products and services, to achieve visibility amongst the thousands of releases added to the web every day. You get your brand voice heard and your news read.

When PR is used as part of the overall search engine optimisation strategy, the intellectual capital and knowledge base within your organisation can be used to generate articles and sector relevant content that will be of interest to your target audience. Once optimised and distributed online, this offsite´ content can greatly improve the likelihood of your site achieving higher rankings on search engines, and so generate more traffic to your site.

Unite Search Marketing can either manage the creation, optimisation and distribution of articles or press releases as a fully managed solution, or can work with your in-house team or offline PR agency. As with all our activity, Online Public Relations is measured and analysed to ensure that we´re delivering ROI.

Unite Search Marketing — Your voice online