Local Search Engine Marketing

Unite Search Marketing has developed a deep understanding of local search and how it can be used to access searchers wishing to find your product or service. As well a how it can be employed as part of your overall Search Engine Optimisation strategy and to target specific socio demographic audiences to improve your conversion and ROI.

Local search for locality based searches

Using geographic or local based search seems very straight-forward. It's not, especially if you're a retailer with multiple premises, because you can't advertise all your branches within a wider search in fact 2 at the most. For example, if I where to search for a Pizza in Manchester and you had more than one take-away then using paid search to get me to order from you is not that simple.

• What about drive time and radial distance?
• What about matching your free delivery offer to the searches location?
• What if your branches are franchises how do you manage their contribution to the campaign?
• What if you have sales promotions that vary by store?

Unite search marketing have developed a number of unique solution that allows us to implement campaigns just like these to name but a few of the applications we can manage. And not just for a Pizza take-away!

Our specialist Local Search services include:-

• Development of retail footprint and local search integration
• Applying socio-demographic models to Local Paid Search
• Development of 3rd party integration such as Franchise or Dealer Marketing Platforms
• Mapping integration with Brand web assets and your retail footprint
• Feed management for local search

Unite Search Marketing — The Local Search Specialists