Online Brand Tracking and Protection

The internet gives you the opportunity to get your brand voice heard. It also gives your customers, competitors, critics and even criminals, the opportunity to have their say, steal your intellectual property and perhaps, steal your customers. Unite Brand Tracking, Monitoring and Protection solutions are focused on protecting your online brand investment and equity.

With the rise of Social Networks and the blogosphere, your online brand presence can be undermined and threatened in many ways. A disgruntled customer or former employee could take revenge online, or general criticism of your products and services could undermine all your efforts to promote your brand. Do you know about it? If you do know, what can you do to fight it?

Who is using your logo; is it being abused? Do you have a large affiliate network or group of third party vendors selling your products, or indeed purporting to be selling your products, when they are selling illegal counterfeit products? Has someone ripped off your site content and is driving your customers into their own sites? Do you know what your competitors are doing and what´s being said about them - what are they saying about you; is it liable? Any one of, or all of these types of activity will undermine and erode your brand presence and ultimately could destroy revenues. Brand Monitoring, Tracking and Protection can help address these threats.

The Unite Brand Tracking and Protection solution is focused on intelligence, understanding what is happening, flagging issues and implementing solutions to address the threats you may face. Through a number of software platforms we´re able to monitor, analyse and report on a regular basis, as well as apply rules that flag immediate threats as they appear.

Many of the threats can be quickly dealt with through PR, or directly engaging with the audience, by reporting the activity to the ISP, etc., but sometimes more legal weight may be required. We can either work with your retained council or can recommend a partner law firm.

Unite Search Marketing - Protecting your voice online