Yahoo! games gets on demand adverts
Yahoo!´s gaming portal is set to increase the number of games downloads supported with online marketing material.
The world´s second biggest search engine expects to provide visitors to its site which offers a mix of gaming news, previews and game downloads with a catalogue of 400 titles by the end of the year, according to ClickZ.
Downloads currently available on the site range from simple flash-based games to online strategy titles, and are available for paid-download or as part of ad-supported service.
Advertising and media agencies can purchase both search and in-game advertising from the firm as part of one package.
Kyle Laughlin, head of games at Yahoo!, told ClickZ: "We want to make the lives as easy as possible for advertisers, so if an advertiser wants to purchase search and in-game, we will be able to equitably sell a package."
According to e-consultancy, a leading online and digital marketing website, increasing demand for on-demand content has changed the face of marketing.
More than 100 million people have used the BBC´s on-demand iPlayer since it was launched six months ago.
Bookmark this article...
Del.icio.us
Reddit
DiggLatest News
- 19 January 2009
- Digital marketing ´to increase in 2009´
- The use of digital marketing is expected to increase during 2009, according to one industry expert.
- Read More
- 16 January 2009
- ´Any and all´ approach for firms wanting to boost traffic
- Firms wanting to boost raw traffic to their website should use an "any and all" approach to the use of keywords, it has been claimed.
- Read More
Whitepaper
Understanding Social Media
As marketers we need to first consider the challenges of Social Media and Social Marketing within a Brand context...
interested in what you've seen?
Get in touch, we'd be happy to discuss opportunities with you either for Paid Search, Organic or full Search Engine Marketing. Contact Us.
