Voiceovers and audio clips are ´next for SEO´

Search engine optimisation (SEO) is set to move into the world of video and audio, it has been predicted.

Writing for Promotion World, Karon Thackston said as search engines get more sophisticated internet copywriters may soon be asked to pen optimised voiceover and audio scripts for multi-media websites.

Internet accessibility is becoming more important and systems such as closed caption technology - which provides Teletext-style subtitling for deaf users - could pave the way for this development, she claimed.

She said: "Rather than simply optimising the webpage that hosts these files, the scripts themselves will require a search engine touch."

Ms Thackston also predicts that using synonyms will become a powerful tool for improving SEO as Google starts indexing related terms.

"We´ll begin to see results from a search for handbags that contain that term as well as purse, pocketbook and bag," she states.

According to ReelSEO, closed captioning does little for SEO at the moment.