Sony Ericsson to launch music service
Mobile phone manufacturer Sony Ericsson is to launch a new music downloads site to rival Nokia´s Comes With Music service, according to Tech Digest.
The news provider believes the service will be subscription based and will offer unlimited music downloads.
Sony Ericsson has been trialling a similar service in Scandanavia called PlayNow which allows mobile phone users to download tracks for 99 pence.
Duncan Greene from Tech Digest said: "It doesn´t take a genius to work out that this is the slightly panicked reaction to Nokia´s Comes With Music service."
"They´ll likely tie it into their Walkman brand, which people often describe as powerful," he added.
In other news, Sony Ericsson has become the first sponsor of the MOBO music awards and will be releasing a special MOBO branded handset exclusive to Carphone Warehouse.
The gold and white MOBO edition of the W910i Walkman handset will be available in the run up to Christmas.
Bookmark this article...
Del.icio.us
Reddit
DiggLatest News
- 19 January 2009
- Digital marketing ´to increase in 2009´
- The use of digital marketing is expected to increase during 2009, according to one industry expert.
- Read More
- 16 January 2009
- ´Any and all´ approach for firms wanting to boost traffic
- Firms wanting to boost raw traffic to their website should use an "any and all" approach to the use of keywords, it has been claimed.
- Read More
Whitepaper
Understanding Social Media
As marketers we need to first consider the challenges of Social Media and Social Marketing within a Brand context...
interested in what you've seen?
Get in touch, we'd be happy to discuss opportunities with you either for Paid Search, Organic or full Search Engine Marketing. Contact Us.
