Search will attract majority of online ad spend in 2008
An estimated $25.9 billion will be spent online by US advertisers in 2008, with search accounting for the majority of this expenditure.
That is according to revised US internet ad spend projections from eMarketer, which anticipate that online ad spend will increase by 23 per cent this year.
It was predicted that internet ad spend growth would continue to be greater than that of all other major media in 2008, while it is expected to slow somewhat next year.
David Hallerman, senior analyst for eMarketer and author of the new report, US Advertising Spending: Resilience in a Dicey Economy, commented: "When the portal is both destination and network, perhaps advertisers can get all they need without straying - or at least that´s what the Big Four hope for."
eMarketer also estimated that online ad spend would reach $51 billion in 2012, with continued strength in categories such as paid search.
Bookmark this article...
Del.icio.us
Reddit
DiggLatest News
- 17 July 2008
- Search marketing exceeds expectations
- Search engine optimisation and other digital marketing techniques are exceeding industry expectations, according to new research by Zanox.
- Read More
- 16 July 2008
- Digital marketers ´dodge junk-food ban´
- Advertisers have been criticised for using digital marketing to target children with junk-food advertising, according to new research released today by a leading consumer watchdog.
- Read More
Whitepaper
Understanding Social Media
As marketers we need to first consider the challenges of Social Media and Social Marketing within a Brand context...
interested in what you've seen?
Get in touch, we'd be happy to discuss opportunities with you either for Paid Search, Organic or full Search Engine Marketing. Contact Us.
