News & Views

Some of our clients...

  • Barclays
  • Icesave
  • Sage
  • Onetel
  • WPA

Privacy concerns mark a change in Google policy

10 September 2008

Privacy concerns mark a change in Google policy The world´s leading search engine Google has reduced the amount of time its stores user´s private data after privacy concerns were raised.

Google has cut its data retention time by half, to nine months, after which the search firm pledges to make users´ IP addresses anonymous.

In a Google blog post, the firm claimed regulators had become sceptical about the need retain users´ IP addresses and demanded justification.

The search giant said: "Many of these privacy leaders also highlighted the risks of litigants using court-ordered discovery to gain access to logs, as in the recent Viacom suit."

Viacom, which is suing Google for hosting copyrighted material on its video sharing website YouTube, obtained a court order allowing them access to personal information on every person who has ever used the website.

Google was ordered to pass on the details of more than 100 million people, including unique internet addresses, email accounts and the history of every video ever watched on YouTube.

Bookmark this article...

Latest News

24 October 2008
Mirror ´loses web users´
Mirror Group Digital was the only publisher in the UK to see a reduction in the number of visitors to its websites in September, it has been reported.
Read More
20 October 2008
Google profits up 26 per cent
Google has defied analysts by posting increased third quarter profits.
Read More

Whitepaper

Understanding Social Media

Understanding Social MediaAs marketers we need to first consider the challenges of Social Media and Social Marketing within a Brand context...

Read our Whitepaper Evaluation

interested in what you've seen?

Get in touch, we'd be happy to discuss opportunities with you either for Paid Search, Organic or full Search Engine Marketing. Contact Us.

Google

Yahoo

MSN