News & Views

Some of our clients...

  • Barclays
  • Icesave
  • Sage
  • Onetel
  • WPA

Online video advertising ´offers unprecedented consumer engagement´

20 May 2008

Online video advertising ´offers unprecedented consumer engagement´ Online video advertising is an important development in the marketing world, as it represents an effective way to reach out to customers.

That is according to Jack Wallington, programmes manager at the Internet Advertising Bureau (IAB), who asserted that this type of advertising offers consumer engagement that is "like no other format".

He added that online video advertising is well suited to its audience as it is accessible and highly-targeted, which makes it particularly effective.

Mr Wallington commented: "Online video advertising allows for engagement with consumers like no other format. It is a powerful branding and messaging tool because people that choose to watch video clips online are receptive to adverts that are short and relevant to the content they want to watch.

"The cost of online video advertising varies depending on the publisher. The better the content and offering, the higher the premium."

Bookmark this article...

Latest News

17 July 2008
Search marketing exceeds expectations
Search engine optimisation and other digital marketing techniques are exceeding industry expectations, according to new research by Zanox.
Read More
16 July 2008
Digital marketers ´dodge junk-food ban´
Advertisers have been criticised for using digital marketing to target children with junk-food advertising, according to new research released today by a leading consumer watchdog.
Read More

Whitepaper

Understanding Social Media

Understanding Social MediaAs marketers we need to first consider the challenges of Social Media and Social Marketing within a Brand context...

Read our Whitepaper Evaluation

interested in what you've seen?

Get in touch, we'd be happy to discuss opportunities with you either for Paid Search, Organic or full Search Engine Marketing. Contact Us.

Google

Yahoo

MSN