Online video advertising ´offers unprecedented consumer engagement´
Online video advertising is an important development in the marketing world, as it represents an effective way to reach out to customers.
That is according to Jack Wallington, programmes manager at the Internet Advertising Bureau (IAB), who asserted that this type of advertising offers consumer engagement that is "like no other format".
He added that online video advertising is well suited to its audience as it is accessible and highly-targeted, which makes it particularly effective.
Mr Wallington commented: "Online video advertising allows for engagement with consumers like no other format. It is a powerful branding and messaging tool because people that choose to watch video clips online are receptive to adverts that are short and relevant to the content they want to watch.
"The cost of online video advertising varies depending on the publisher. The better the content and offering, the higher the premium."
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