Nokia in ´iPhone challenge´
Mobile phone manufacturer Nokia is set to challenge Apple´s smartphone supremacy with its own touchscreen device, it has been reported.
The new Nokia 5800 XpressMusic comes with 8GB of memory and will be available before Christmas for around £225.
The pay-as-you-go version of the phone will be bundled with a 12 month subscription to the company´s unlimited music downloads service Comes With Music.
Tero Ojanpera, executive vice-president and head of the Nokia entertainment and communities business, said: "Comes With Music sets a precedent for consumer value and convenience that the rest of the digital entertainment industry is already copying."
He added that the service gives users unlimited access to millions of tunes that users can download and keep.
According to the Guardian, Nokia is gambling on the fact that users given unlimited access to music downloads sites do not always use the service heavily.
Companies which have signed op to Comes With Music include EMI, Sony BMG, Universal and Warner Music.
Bookmark this article...
Del.icio.us
Reddit
DiggLatest News
- 19 January 2009
- Digital marketing ´to increase in 2009´
- The use of digital marketing is expected to increase during 2009, according to one industry expert.
- Read More
- 16 January 2009
- ´Any and all´ approach for firms wanting to boost traffic
- Firms wanting to boost raw traffic to their website should use an "any and all" approach to the use of keywords, it has been claimed.
- Read More
Whitepaper
Understanding Social Media
As marketers we need to first consider the challenges of Social Media and Social Marketing within a Brand context...
interested in what you've seen?
Get in touch, we'd be happy to discuss opportunities with you either for Paid Search, Organic or full Search Engine Marketing. Contact Us.
