Google users are clicking again

Panicky investors were reassured as Google´s pay-per-click adverts were back on track after several months of slow performance.

Google saw its stock drop by ten per cent in two days earlier this year when comScore released results of the company´s poor pay-per-click performance.

But after months of slowing growth Google has shaken off some of its economic woes and paid clicks have risen by 19.6 per cent in April.

According to the Times, Google´s share price also rose by 2.6 per cent during April taking it close to $583 (£297).

The results show Google is bucking the financial trend as Yahoo saw a continued fall in the number of paid-clicks on its search pages.

Google announced earlier this year that the fall in the number of people clicking on featured adverts was due to behind-the-scenes restructuring of how paid-click adverts work.

The company said that the drop is part of Google´s effort to prevent users clicking on adverts accidentally and it hopes that in the long-term the number of sales conversions from featured adverts will increase.