Google launches YouTube copyright tool
A new tool designed to prevent breaches of copyright via the well known video-sharing website YouTube has been launched by Google.
Google acquired YouTube in a high-profile deal last year and is now offering copyright holders the chance to have their materials digitally "fingerprinted" with the aim of ensuring that appropriate parties are alerted when YouTube users upload footage illegally.
A number of companies and programme makers, including the owners of Paramount and MTV, around the world have been pressing for steps to be taken to prevent this kind of copyright breach.
"Only the rights owner can know whether their content is available online with their permission or not - no technology can replace this," admitted a spokesman for YouTube.
"But what technology can do is make it easier for rights owners to express their decisions about how their content is used online."
YouTube was founded in February 2005 and less than two years later had been bought by Google.
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