News & Views

Some of our clients...

  • Barclays
  • Icesave
  • Sage
  • Onetel
  • WPA

Google forced to hand over YouTube data

07 July 2008

Google forced to hand over YouTube data Google has been ordered to hand over terabytes of data to media giant Viacom including users´ personal details.

Viacom, which owns MTV, filed a copyright infringement case against Google for hosting thousands of its copyrighted videos on YouTube.

Google is trying to get permission to remove all users´ login details before it hands over the information to Viacom.

Catherine Lacavera, Google´s senior litigation counsel, said: "We are disappointed the court granted Viacom´s overreaching demand for viewing history."

"We will ask Viacom to respect users´ privacy and allow us to anonymise the logs before producing them under the court´s order," she added.

Google claims it follows the law by removing copyrighted material from the website when it is made aware of it.

But Viacom has said that Google is a willing accomplice to users uploading the company´s videos to YouTube, according to AFP.

Viacom said it had no choice but to sue Google after a "great deal of unproductive negotiation".

Bookmark this article...

Latest News

19 January 2009
Digital marketing ´to increase in 2009´
The use of digital marketing is expected to increase during 2009, according to one industry expert.
Read More
16 January 2009
´Any and all´ approach for firms wanting to boost traffic
Firms wanting to boost raw traffic to their website should use an "any and all" approach to the use of keywords, it has been claimed.
Read More

Whitepaper

Understanding Social Media

Understanding Social MediaAs marketers we need to first consider the challenges of Social Media and Social Marketing within a Brand context...

Read our Whitepaper Evaluation

interested in what you've seen?

Get in touch, we'd be happy to discuss opportunities with you either for Paid Search, Organic or full Search Engine Marketing. Contact Us.

Google

Yahoo

MSN