Digital marketers ´dodge junk-food ban´
Advertisers have been criticised for using digital marketing to target children with junk-food advertising, according to new research released today by a leading consumer watchdog.
Food Fables The Second Sitting, published by Which?, found that many companies including McDonald´s, Nestle and PepsiCo are taking advantage of poor regulation in the digital marketing sector.
The report claimed that viral marketing, text messages and social networking sites are being used to target children with adverts for junk-food.
Sue Davies, chief policy adviser at Which?, told the Telegraph: "We´re not against treats and we´re not against marketing, but we are against irresponsible company practices and hollow company commitments."
But the Food and Drink Federation (FDF) said the report was "sloppy", subjective and lacked substance.
It claimed Which? had mislead consumers as to what was actually happening in the world of food advertising.
But Which? said it was disappointed that the FDF "would take this approach".
Bookmark this article...
Del.icio.us
Reddit
DiggLatest News
- 19 January 2009
- Digital marketing ´to increase in 2009´
- The use of digital marketing is expected to increase during 2009, according to one industry expert.
- Read More
- 16 January 2009
- ´Any and all´ approach for firms wanting to boost traffic
- Firms wanting to boost raw traffic to their website should use an "any and all" approach to the use of keywords, it has been claimed.
- Read More
Whitepaper
Understanding Social Media
As marketers we need to first consider the challenges of Social Media and Social Marketing within a Brand context...
interested in what you've seen?
Get in touch, we'd be happy to discuss opportunities with you either for Paid Search, Organic or full Search Engine Marketing. Contact Us.
