Charities ´should reconsider marketing´

Charities should reconsider the way in which they market themselves to potential donors, it has been claimed.

According to new research by G2 Data Dynamics, consumers are less willing to donate money to charities during the ongoing global economic downturn but are just as willing to donate their time.

The survey found that a third of UK consumers are more likely to set aside time to devote to charitable causes as opposed to money.

More than half of female donors prefer to give up their time.

G2 Data Dynamics managing director Kevin Slatter says: "People are clearly considering cutting back on regular financial donations to charities as they tighten their belts but there are other ways they can help."

He added that charities should make the most of the willingness of people to devote their time which can be just as precious.

In related news, conservation charity BTCV has appointed direct marketing firm DMS to run its new integrated advertising campaign.