BT broadband split?
The couple at the centre of BT´s broadband advertising will see their relationship hit the rocks in the telecoms firm´s new commercial.
BT´s latest advert will follow the couple during a split but will end with a "will they won´t they" cliffhanger, according to mad.co.uk.
The telecoms firm says the new advert marks a change in direction for its marketing department, which appointed new marketing director Mathew Dearden in May.
Promoting BT´s home hub, the new marketing campaign is closely linked to BT´s digital television service, BT Vision, the firm´s on-demand and freeview service.
BT Vision offers pay per view television allowing users to watch the latest films and music videos.
Pricing starts from 29p for music videos and £1.99 for films.
Abbott Mead Vickers BBDO is behind the new £10 million campaign, which launches on July 19th.
The advertising agency introduced the BT family in 2005 to show how BT´s services could improve the modern, everyday family home.
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